stickK: the Behavioral Economics poster child

From books by Decision-making specialists and high-profile consultants to Nobel-Prize Economists and Behavioral Scientists, stickK has been widely mentioned in self-help, business, fitness and academic literature alike. 

Here are some of the books where stickK has been featured: 

  • “Nudge” by the Winner of the Nobel Prize in Economics Richard Thaler & Cass Sunstein 

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  • "Temptation: Fining self control in the age of excess” by Daniel Akst 

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  • “Willpower: Rediscovering the Greatest Human Strength” by Roy Baumeister and John Tierney

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  • “The 4-Hour Body: an Uncommon guide to rapid fat-loss, incredible sex and becoming superhuman” by Tim Ferriss

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  • “Change anything: The new science of Personal Success” by Kerry Patterson, Joseph Grenny, David Maxfield, RonMcMillan and Al Switzler 

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  • “Drive: The Surprising Truth about what Motivates Us” by Daniel H Pink 

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  • “Who’s got your back: The Secret to Finding the 3 People who will change your life” by Keith Ferrazzi 

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  • “The Art of Choosing” by Sheena Iyengar 

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  • “Do more Great Work” by Michael Bungay Stanier 

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