Our Founders

stickK was founded by Dean Karlan, an Economics professor at Yale University, Ian Ayres, a Law professor at Yale University and Jordan Goldberg, a student at Yale School of Management.

Ian Ayres


Ian Ayres is a lawyer and an economist. He is the William K. Townsend Professor at Yale Law School and a Professor at Yale's School of Management. He has published nine books including, 'Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart' in 2007.
In 2006, Ian was elected to the American Academy of Arts & Sciences. He has a Ph.D. in Economics from M.I.T. and a J.D. from Yale University. 


Jordan Goldberg


Jordan Goldberg is a co-founder of stickK and served as its CEO from 2007 until 2016. He graduated from Yale University in 2006 where he earned his BA in American Studies. Jordan is a recipient of Yale School of Management's Silver Anniversary Scholarship, a scholarship to the MBA program awarded to six undergraduate students each year.

Jordan currently serves as a consultant in applied behavioral economics, working with startups to fortune 500 companies in efforts to nudge customer and/or employee decisions towards desired outcomes, in both digital and retail experiences.


Dean Karlan


Dean Karlan is a Professor of Economics and Finance at Kellogg School of Management at Northwestern University and Co-director of the Global Poverty Research Lab. Dean has done extensive academic research on Commitment Contracts for savings and for quitting smoking. He is also president of Innovations for Poverty Action (IPA), a non-profit he founded in 2002, that applies rigorous research techniques to develop solutions to real-world problems faced by the poor in developing countries.

Dean is a research fellow of the M.I.T. Jameel Poverty Action Lab, and co-director of the Financial Access Initiative, a consortium created with funding from the Bill and Melinda Gates Foundation.  He has a Ph.D. in Economics from M.I.T., an MBA and MPP from the University of Chicago, and a BA from the University of Virginia.

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