What’s the science behind it?

What behavioral science tells us is that we are loss-averse, social animals that make decisions in a time-inconsistent manner.

Simply put, we hate losing things and often give into immediate gratification (e.g. eating a donut) at the expense of our long-term goals (e.g. losing weight).

The good news is that research has discovered two factors that effectively help people achieve the behavior change they desire: incentives and accountability. That’s why stickK works so well—stickK helps its users leverage the power of incentives and accountability and is empirically proven to increase our users’ chances of success by up to three-fold.


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