Campaigns (Group Goals) & Activation Codes


What are Group Campaigns ?

Campaigns are sets of Commitment Contracts that have a general objective. A campaign can be related to anything you want, health & wellness, work productivity, money & finances.... there are no limits. 

Once you create the set of Commitment Contracts, you can share an activation code of your choosing with your users so they can access your campaign and start committing to your goals!

stickK Campaigns are great for all types of groups, clubs, or teams - you can host anything from your book club's reading goals to your workplace wellness or fitness challenge. It is the perfect accountability platform to set, monitor and keep track of your group's progress. 

How do I join a Group Campaign?

Joining on a web browser:
  1. Go to
  2. Enter the code you received from your group leader or administrator (codes are case sensitive). Click "Activate"
  3. Follow the on-screen instructions to Sign in (if you already have an account) or sign up
  4. Once you sign in, you'll be taken to the Campaign page where you can select from the menu of goals that you just unlocked
Joining on iOS & Android:
You can also join a Campaign directly on our iOS & Android Apps. Here's a step by step guide on how to join from our apps:
  1. Log in / Sign up  
    • HC_sign_in_iphone.png
  2. On the Home screen, tap 'Create' 
    • HC_iphone_campaign_join.png
  3. In the Create Commitment screen, spot the 'Have an activation code?' field and click "Activate" (iOS) [Android, click 'Go']
    • HC_activation_code_screen_iphone.png
  4. Enter the activation code & click "Activate". Keep in mind that activation codes are case sensitive. 
  5. This should unlock the Campaign you want to join. Click the orange 'Explore' button to get started
    • HC_iphone_success_screen_campaigns.png
  6. Pick the goal(s) you want to commit to by tapping 'Select Goal'. Follow the on-screen instructions to personalize it and make it a Commitment Contract!  
    • HC_select_a_goal_screen.png

How do I create a Group Campaign?

Head over to to create your own goal setting Campaign and share it with your group, team, squad or club!
Read more on how to create your goal setting Campaign here.  
Contact us at if you need any assistance with your Campaign or if you have any questions. 

What can I do with a Campaign?

stickK offers an intuitive platform for providing accountability in almost any context, our platform has a high degree of customization that allows you to:
  • Choose the Commitments - any commitments.  
    • As long as you have a goal in mind, you can create a set of commitments to achieve a specific goal - whether they’re related to health & wellness, medication adherence or work productivity… you name it! Our platform is goal agnostic.  
    • If you need help figuring out how to best translate your primary goal or aim into your Campaign’s Commitment Contracts, contact us and we’ll gladly help you materialize your Campaign!
  • Structure the incentives - set stakes or give out rewards* - you decide.
    • Pick the incentive structure you’d like to have: whether its our traditional research-backed loss-aversion model or a points-based system* that users can later exchange for rewards, select between our
      • Loss Aversion incentive model
      • (or) Points-based reward model (Available on Q4 2019)
      • Feeling curious? Request us a memo on our different incentive models if you'd like to know more about the science behind our platform.
  • Select the accountability requirements - have users pick a Referee, or pick one for them.
    • Our research shows that selecting a Referee increases your chances of success by around 230%!
    • Whether you want to have complete oversight of your campaign and its members or you just want them to select someone close to them that can verify their progress, choose from our different types of accountability requirements and tailor them to best suit your goals! 
    • Stay on top of the game and verify your Campaigns’ progress by making yourself (or someone from your organization) a Referee. Referees can be selected on a per commitment basis. 
  • Add your custom branding! - Your graphics, your words, your logos, your goals. Make it a truly customized campaign.
    • Add any logos or banners to your Commitments
    • Upload pictures that represent each Commitment Contract
    • Select your own activation code
    • Customize the Commitment text and choose the way it will be displayed for everyone in the Campaign (emojis are encouraged 😏)
  • Go mobile! - People can join your Campaign directly on the stickK App (available for iOS/Android) by entering your Activation code.
    • Have people join your Campaign directly on their smartphones and get all the benefits of having an –almost– native app, complete with all your branding!
    • All your branding, wording and customization will be automatically visible once users enter your Campaign's activation code.  
Have more questions? Submit a request